Awareness and Education Programs

Eagle Design has more than two decades of experience in developing and implementing awareness and education programs. Clients rely on our demonstrated success in the cost-effective execution of such campaigns, which are often national in scope and targeted to a mass audience.

We begin by conducting research to create the communication tools—through multimedia channels—that can best motivate the public to learn more and make behavioral changes. A key part of our campaign success is a defined process for evaluating campaign results.

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• Partnerships with experts

  Eagle Design recognizes the value of subject matter experts.

  We rely on the in-depth knowledge that our clients bring to each project, and we also partner with subcontractors who have experience in specific topic areas. Our partnership philosophy extends to our clients and subcontractors, as we work together to accomplish overall campaign objectives.

• Communications research

  Eagle Design understands the importance of documented results.

  Before, during, and after each campaign, we conduct extensive research to assess whether the message that is intended to be delivered is indeed what recipients hear, read, and understand. While research methods vary based on individual projects and client needs, Eagle Design has the capacity to conduct qualitative and quantitative research studies, including

  • Communications and knowledge audits
  • Pre- and post-testing of concepts and messages
  • Qualitative research to refine creative strategy

  Our expertise encompasses a variety of research methodologies, including

  • Surveys
  • In-person interviews
  • Intercept interviews
  • Focus groups
• Message development

  Through clear, targeted messages, Eagle Design makes information meaningful.

  Eagle Design has mastered the art of translating information into meaningful messages. Our understanding of communications principles results in the delivery of succinct messages with impact.

  Content development involves not only words that convey the message, but also visual elements to reinforce that message. Our graphic design and Web design expertise enables us to produce messages that are packaged for ease of understanding.

• Plain language

  Eagle Design is a recognized leader in the development of plain language publications.

  Since the 1998 Presidential Memorandum on Plain Language, Eagle Design has proactively used plain language in all publications aimed at all audiences. Our materials combine plain language philosophy (shorter words, simpler sentences, and active voice) with guidelines for creating materials for lower-literacy audiences. Our work in this area has resulted in more than 20 award-winning, easy-to-read publications that meet the specific cultural and linguistic needs of diverse audiences.
  Eagle Design is a member of The Center for Plain Language (Charter Member) and The Plain Language Association International.

• Cultural proficiency

  Eagle Design's approach to communicating to diverse cultures goes beyond mere translation.

  We understand the influence of culture in message reception and the nuances of appropriate message creation. Clients find this expertise of increasing value as the need to communicate becomes more global in nature. No longer is a single format or language appropriate for reaching a broad audience. We take this into consideration to deliver culturally proficient programs.

• Outreach and education

  Increased options for information dissemination require a strategic approach.

  Our expertise in developing multimedia communications plans enables us to design the right strategic mix to yield desired results. Our experience in campaign delivery through various media means we understand the appropriate approach for each medium. And, we know how to maintain message consistency across multiple channels. Eagle Design knows what's needed to succeed in a variety of informational platforms, including

  • Internet
  • Broadcast, print, or online advertising
  • Public and media relations
  • Meetings and conferences
  • Exhibits
  • Helplines

  We have extensive experience in disseminating information through a variety of channels. From providing consumers with verbal responses via health information helplines, to disseminating publications through our distribution center. Eagle Design has developed materials that have reached millions of consumers with research-based and linguistically and culturally sound health education information.

• Exhibits and events

  In-person events provide an important vehicle for information dissemination.

  Eagle Design develops special events to facilitate opportunities for personal interaction. Our depth of experience enables us to conduct successful events, from concept generation to the myriad details related to event production. Our expertise includes all aspects of

  • Event planning
  • Logistics
  • Concept design and execution
  • Promotion

  When in-person events aren't feasible, technology can facilitate interaction. Eagle Design has developed award-winning interactive exhibits that travel the country and engage the user, resulting in a tactile, and often more memorable experience.